MADISON, Wis. (WKOW) — Longtime Madison residents and philanthropists Dan and Patti Rashke are making what United Way of Dane County calls a groundbreaking commitment to support local philanthropy.

On Tuesday, the couple stopped by 27 News to talk about the donation.

Through their family foundation, the Rashkes will cover all operating and fundraising costs for individual, undesignated donations to United Way for the next 10 years. The gift, expected to total between $10 million and $15 million, ensures that 100 percent of donor contributions go directly to programs addressing Dane County’s most pressing needs.

“Dane County has been home to us for more than 40 years. We’ve raised a family and made a life here,” Patti Rashke, president and co-founder of the TASC Family Foundation, said. “That’s why giving back to the community and inspiring others to do the same is so important to us.”

The Rashkes say they hope the model encourages new and younger donors to get involved while inspiring current donors to increase their giving.

“In a time when individual and workplace giving is declining, we believe this model can spark a shift,” said Dan Rashke, owner and chairman of TASC. “Our goal is to empower everyday philanthropists and show that, together, we can create lasting impact.”

United Way of Dane County President and CEO Renee Moe said the gift could serve as a catalyst for future philanthropy.

“Dan and Patti’s leadership is already inspiring others to lean in,” Moe said. “Their generosity sends a powerful message: Strategic philanthropy can and should strengthen our community and address the hardest issues.”

The Rashkes hope their model of trust-based giving can be replicated by other philanthropists and organizations across the country.