Amanda Palovcsik, Leading with Intention and Heart

From chili cook-offs and jeans days to council meetings and community impact, Amanda Palovcsik’s journey with United Way of Dane County has spanned over two decades and it’s still evolving. Her story began in 2004 with a workplace giving campaign and began giving through payroll deduction. “Starting with an amount I was comfortable with helped me build a habit of giving,” she recalls. But it wasn’t just the ease of giving that drew her in, it was the fun, connection and purpose behind each event. “There’s something about a little friendly competition that brings people together, especially when it’s for a cause we all believe in.” 

In 2019, Amanda became more involved in the mission when she served as a Loaned Executive through TruStage (formerly CUNA Mutual Group). “While I thought I knew about United Way of Dane County, being a Loaned Executive opened my eyes,” she says. The experience left a lasting impact, deepening her understanding of the challenges many in our community face and inspiring a lifelong commitment to giving back. “It was empowering and humbling and something I’ll always be grateful for.” 

Now, as a new member of the Lead United Council, she’s connecting with fellow community leaders and finding inspiration in their stories and shared dedication. She’s particularly passionate about financial security and reducing homelessness, issues she sees as foundational to long-term community well-being. “When a family has safe, stable housing and a little financial breathing room, everything starts to shift. Parents can focus, kids can grow and whole neighborhoods thrive.” 

To her, making a difference isn’t about grand gestures, it’s about showing up consistently, staying informed and giving in ways that align with her values. “I try to be intentional about where I give and why. It’s about supporting long-term change, not just quick fixes.” Whether through her volunteerism, conversations with others or simple acts of kindness, she sees herself as someone helping to build a stronger, more connected Dane County. 

Her approach to philanthropic leadership reflects those values: it’s about engagement, humility and lifting others up. “It’s not just about donating. It’s about using your time, your ideas and your energy to support others. It’s about making sure everyone has the chance to shine.” 

A proud Dane County resident since 2003, she loves introducing visitors to the magic of Madison, whether it’s the Farmer’s Market, Concerts on the Square, Badger games or sledding in the winter. And when it comes to United Way events, she and her partner Greg look forward to Lead United: Small Plates, Big Impact every year. “The only thing better than supporting a cause that makes a difference,” she says, “is doing it alongside great food and even better company.”

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