How to Run a Campaign

Welcome to your 2017 United Way of Dane County Campaign! Thank you for stepping up and helping us fight for the education, financial stability and health of everyone in Dane County.

But the United Way is more than our community’s connector; they’re also your business partner. The United Way workplace campaign helps you engage your employees, develop your team members, and retain your organization’s talent. From leadership opportunities to team-building fun, your organization can support your community and connect with your employees through United Way.
This year’s campaign includes new fresh tactics — based on your feedback — to ensure your campaign succeeds including:


  1. Donor-centric year-round communications – reaching more individuals than ever

  2. Expanded CEO calls – reaching more community leaders than ever

  3. Expanded individual engagement experiences – launching a new workplace rally format and volunteer opportunities

We’re here to help you and your campaign shine. If you don’t find what you need, or you have questions, contact United Way at (608) 246-4386 or email
I know that with your help we can unite our community, achieve measureable results and change lives. On behalf of the 2017 Campaign Cabinet, thank you for your incredible leadership.

Robert N. Trunzo
President & CEO, CUNA Mutual Group
2017 United Way Campaign Chair

Campaign tools

Plan: Tools for planning your campaign

2. Recruit your campaign team & attend training

3. Learn about United Way & agenda for change

Prepare: Tools for getting your campaign started

Conduct: Tools for running your campaign

Conclude: Tools for wrapping up your campaign

9. Thank/recognize co-workers