2023 Sponsorship Opportunities

Benefits to Our Community – and to Your Company

Sponsorship plays an important role in the expansion of support for Dane County families, and helps people understand, experience and feel connected to our work.

Your generosity helps United Way to:

• Increase resources for our community, instead of covering the costs of events and advertising.
• Maintain our nationally recognized effectiveness ratio of spending 86% of funds on programming and only 14% on administrative costs – while the average nonprofit spends 35% on overhead expenses.
• Engage with new and diverse stakeholders, increasing community will and resources.
• Deepen understanding of the core issues facing Dane County and drive stakeholders to action.

Sponsorship benefits your organization by increasing the visibility of your brand alongside the highly respected and well-known brand of United Way of Dane County – plus it shows that your company cares about the people in our community! Contact us for more information and to join as a sponsor!

Sponsorship opportunities in 2023 include:

Community Campaign Catalyst – Help us raise $18+ million to invest in Dane County families.

Support our annual campaign efforts and reach business, nonprofit and community leaders.

• Advertising: Inspire Action
  Help us broaden awareness of our work and engage more people in giving, advocating and volunteering. Reach new and diverse audiences and promote your brand through media and digital platforms. Options include targeted ads, articles and videos – driving people to support United Way and accelerate positive change in our community.
• Community Celebration
  March 2024 | 11:30 am – 1:00 pm | Monona Terrace (tentative)
  This event thanks everyone who makes an impact through giving, advocating and volunteering. Help us recognize the generous support of donors, volunteers and nonprofit and corporate partners, share campaign results and look ahead to the next year of impact and innovation in Dane County.
• Lead United: Accelerate Impact
  Invest in our community’s future leaders and our potential for support. This local network of leaders is invested, compassionate and focused on understanding Dane County’s critical issues and achieving professional growth. Lead United members give $1,000 or more each year. Help support engagement and recognition of this important and growing donor group through quarterly events or the Lead United Step-Up Program.
  • Lead United Step-Up Program
    Inspire tomorrow’s leaders and grow membership in Lead United by providing matching funds for the Lead United Step-Up Program. Donors who commit to growing their annual gift to $1,000 or more over the next three years will unlock these matching funds and become members of Lead United right away.
  • Lead United Events
    October 25, 2023 | 6:00 – 8:00 pm | Goodman Community Center Brassworks
    Small Plates, Big Impact is the signature annual event for members of Lead United, celebrating their collective impact and sharing how their support makes a difference in our community. Help us thank and inspire this growing donor network as they make real, measurable change.
• Loaned Executive Program: Build Ambassadors
  August – November 2023
  One of the most comprehensive professional development programs in Dane County is at United Way! Loaned Executives work as an extension of the United Way team for four months and finish the program with a fresh, new set of high-demand skills – including business planning, customer relationship management and public speaking. You can loan an employee by providing a leave of responsibility from day-to-day job duties (with a continuation of compensation, benefits and expenses) for 17 weeks on a full-time or part-time basis. If you are unable to loan an employee, please contact us for information on sponsoring.

Immediate Impact – Put your marketing budget to work in our community.

Directly support family well-being and mobility from poverty and reach community-minded individuals.

• Community Kickoff
  August 23, 2023 | 2:30 – 4:30 pm | Breese Stevens Field
• Help us launch our community’s campaign! This family-friendly event kicks off our annual fundraising efforts and demonstrates The Power of Many. Working for All. Attendees will learn about challenges in our community, how they can get involved and participate in creating Paper Product Packs to be distributed to local families through our nonprofit partners.
• LINC & Community Volunteer Engagements
  March, July, October and November 2023 | Various Locations in Dane County
  Help us mobilize the caring power of our community year-round! LINC (Lead. Impact. Network. Change.) is introducing a new generation of philanthropists to United Way with a unique “philanthroparty” model – blending hands-on volunteering with a social twist. Attendees learn about issues facing our community and personally make a difference through volunteering.
• Holiday Wish List
  November 1 – December 31, 2023 | www.VolunteerYourTime.org
  The premier resource for holiday volunteerism and donations, the Holiday Wish List gives people in our community the opportunity to share the giving spirit and help others during the holiday season. Help us promote these opportunities and address urgent needs facing families today.
• Women United Brunch
  September 15, 2023 | 8:30 – 11:00 am | The Edgewater
  An inspiring morning celebrating the caring power of women and banding together to support a cause related to education! We honor the Women United Philanthropy Award recipient and learn about the impact of United Way’s education programs.
• United Way of Dane County Golf Scramble
  May 12, 2023 | 11:00 am – 6:00 pm | The Oaks Golf Course
  This annual event combines networking, volunteer opportunities and golf! All proceeds will benefit United Way of Dane County and be invested to increase overall family well-being so that every person in Dane County leads a healthy, thriving and secure life. Additionally, participants will create packs of essential items to distribute to local families. Hosted by LINC (Lead. Impact. Network. Change.).