WKOW TV was the first television station in Madison, Wisconsin. The company was established June 30, 1953 and since then they have grown to 80 employees. WKOW is owned by Quincy Media, Inc. a family-owned communications company whose subsidiaries operate seventeen television stations, AM and FM radio stations, and two newspapers.

The company takes an active role in working for the growth and development of Madison and the surrounding communities through involvement in local events and employee volunteerism.

Jill Genter, Manager of Marketing and Creative Services, leads the station’s internal United Way Committee, which is made up of 10 employees representing the various WKOW departments. The committee has achieved a high volunteer participation rate among employees by spreading out volunteer opportunities throughout the year.

In addition to their annual campaign to raise money through direct employee donations, WKOW has raised nearly $3,000 through events like the “Egg Raffle”, during which Easter eggs are stuffed with prize slips then sold to employees for a $1. One-third of the eggs contain tickets to events, gift cards, and other prizes.

WKOW is heavily involved with organizations like the American Heart Association, Red Cross, March of Dimes, Safe Harbor, United Way and the Salvation Army, as well as events such as Art Fair on the Square, Shake the Lake, Taste of Madison, Opera in the Park and Toys for Tots–just to name a few.

For more information or for questions regarding WKOW’s employee engagement strategies and their community outreach efforts, contact Jill Genter, Manager of Marketing and Creative Services at jgenter@wkow.com or 608-661-2764.