Community Engagement & Marketing Departments to Merge Under New EVP
(March 17, 2017) Madison, Wis. –United Way of Dane County is merging its community engagement and marketing departments to reflect a renewed emphasis on engaging with community members and streamlining the organization’s ability to deliver on our mission.
Jocelyn Harmon will lead the newly formed department as the Executive Vice President of Community Engagement and Marketing. Harmon joined United Way in 2015 as Senior Director of Marketing and has more than 10 years experience in brand strategy, marketing and leading effective teams.
Kathy Martinson will lead the Corporate and Community Engagement team under the newly merged department, bringing with her 33 years of increasing levels of experience at United Way of Dane County. Together, the new team will work closely to create more engaging ways to connect volunteers with the needs in our community. Optimizing, the Business Volunteer Network and United Way engagement opportunities as well as innovating new outreach strategies are among the goals of the department. Understanding the voice of those with lived experience and strengthening the non-profit sector with consumer perspectives, agency and board training, and peer learning are priorities in the new team.
Keetra Burnette will serve as Senior Director of Stakeholder Engagement in the new department. Burnette joined United Way in 2013 as Senior Director of Community Impact. In this new role, Burnette will focus on United Way’s greatest advocates: community leaders, agency partners and volunteers. These stakeholders are United Way’s best ambassadors and with Keetra, they will be able to share United Way’s mission clearly and easily with the goal of accelerating community change.
“The community has told us that donors want to get closer to the work, roll up their sleeves and
better see the connection between their investments and changed lives.” 2017 Board Chair
Anna Burish stated, “To facilitate this, United Way of Dane County is working on experiential
volunteerism, enhancing the Business Volunteer Network and expanding team building engagements for corporate partners. As Board Chair, I am thrilled to see United Way’s
structure reflect this strategy.”
“I’m so invigorated by the possibilities this new direction offers those who want to make a difference in our community,” said Renee Moe, President and CEO of United Way of Dane County. “Bringing these teams together allows us to better connect the gifts of volunteers and donors to the gifts of those working toward a more stable life, and have all stakeholders understand, experience and articulate how United Way exists to make our community stronger. Our ultimate goals are to raise more community will to create even more measurable results in Dane County.”