Madison, WI (August 16, 2016) – United Way of Dane County kicked off its 2016 Annual Campaign at Madison Mallards Stadium, marking the 23rd Annual Days of Caring. It is the largest annual volunteer event in Dane County, bringing together more than 3,500 people to volunteer across the community. At the kickoff, United Way announced a goal to raise $18.6 million for the community.

“We often hear Dane County is the best place to live, but that reality is only true for some,” said Kevin Conroy, Exact Sciences Chairman and CEO and chair of this year’s United Way of Dane County campaign. “With our campaign focused on the invisibility of poverty, we challenge our community to see the poverty that has gone unseen and learn about the solutions United Way is providing with the help of our many partners.”

The campaign kickoff luncheon was generously sponsored by American Family Insurance Dreams Foundation.

The public can still sign up to volunteer for Days of Caring, which continues through the entire month of August. Find a project and register here: Days of Caring Volunteer Projects

“With Kevin’s leadership in Dane County’s growing tech sector, we are so excited to leverage his experience and create strategies that will widen United Way’s reach,” said Renee Moe, United Way of Dane County’s President and CEO. “By raising the community’s awareness of key issues, we help facilitate those who need help with those who want to give help in the areas of Education, Income and Health.”

Community members can engage with United Way throughout the year by visiting our newly redesigned website: UnitedWayDaneCounty.org. On social media, join the conversation with #GiveUnited. By successfully engaging all community members, we move closer to our shared vision: A Dane County where everyone can succeed in school, work and life.